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Episode Info:

I hear from a lot of companies who present this as their business plan:

Make great content > Attract a huge audience > See huge profits.

As great as that sounds, it doesn’t prove out. Why? Because it’s not a business plan. It’s a description of their podcasting aspirations.

But it’s a good start.

Making great content takes more than a good idea. It takes time, money, resources, and the ability to execute on great ideas.

Attracting a large audience frames the problem incorrectly. While audiences are attracted to great content, great content doesn’t have magnetic properties over distance. Instead, you have to get your content in front of people. And that takes time, money, resources, and the ability to execute a quality marketing/advertising campaign.

And the profit window -- at least from advertising -- might be closing. It’s only a matter of time before the honeymoon is over and advertisers demand results. That’s what makes tools like Glow interesting -- a diversified income stream.

Making money with podcasting requires a business plan. Do you have one? Perhaps I can help. Get in touch.


Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit to see how Simpler Media Productions can help your firm. Podcasting is our only business.

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