About This Show
Industry pros J. Sperling Reich and Michael Giltz provide insightful analysis, humorous viewpoints and insider opinions on the latest entertainment news headlines. The weekly podcast features panel discussions with renowned industry guests, as well as phone calls and emails from listeners who voice their own opinions on the child’s play of the entertainment business.
Most Recent Episode
Showbiz Sandbox 404: Faith-Based Films Are Competing For the Choir’s Attention
2 days ago
It used to be that to promote a faith-based film release, especially one geared toward Christian audiences, all a distributor had to do was screen the film for church groups or pastors, and maybe create some study material. But once studios saw there was money in faith-based movies, they began making more of them. As Ryan Faughnder, a film business reporter for the Los Angeles Times, explains, promoting such titles in a crowded market has become a lot more difficult.
In China, regulators are cracking down on marketing agencies that use hundreds or thousands of fake accounts to promote (or bash) products, movies, personalities… almost anything really. Known as the “internet water army” or “cyber navy,” they have made it hard to gauge the public’s true sentiment about a movie, actor, etc. via social media.
MoviePass meanwhile continues to make headlines, though this time it’s for something they’re not doing. Despite claiming two weeks ago that their mobile app tracks subscriber’s every move, it turns out MoviePass doesn’t really do that and the company had to apologize
Of course we also cover the week’s top entertainment news including why YouTube is teaming up with Wikipedia, IHeatMedia files for bankruptcy and Netflix looks to get into the news game.
No Longer a Novelty, the Faith-Based Film Business is Trying New Ways to Attract Audiences
Cynthia Nixon Enters Race for New York Governor
comScore Announces Official Worldwide Box Office Results for Weekend of March 18, 2018
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