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"It’s not about how quick the story is, it’s about how fun and entertaining the story is." We all know the magic of great storytelling - it draws you in, wraps you up, leaves you hanging on every word. It makes you wonder what is going to happen next, so much so that you can’t stop reading or listening until you find out. Today’s guest knows that magic well. Alex Banayan has made it a goal to become a great storyteller, and I’d say he succeeded. For example, the first half of our interview is the story of his experience on The Price is Right and it is so entertaining, hilarious, and relatable. But it’s all about why Alex went on the show. He was following the path that had been laid out for him when he decided it wasn’t right for him. He had a dream to interview some of the world’s smartest, most creative people, but he needed the money to fund it, and he got a crazy idea. You’ll have to listen to the episode for the rest of the story - I promise it’s worth it. Alex is releasing his new book The Third Door, which pertains to the business side of entrepreneurship. His concept of the third door is great: the first door is doing what you’re told and waiting in line to do the things you’re supposed to do. The second door is where the VIPs go, the people who have easy access. The third door is the unconventional path to get where you want to go. It’s one that us creatives are very familiar with. Photography has been my third door, my own unconventional path that has led me to a career and a community I couldn’t imagine my life with out. Listen in to the episode to hear more about Alex’s unconventional journey, how he learned about storytelling, the lessons he learned from writing his own book, and how to stay resilient in the face of rejection. "It’s not always the most famous or most powerful people that have the best advice." Some things we learn in this podcast: Listen to Alex tell the story of how he won The Price is Right [5:05] What he learned from Elliott Bisnow about storytelling [29:20] Why it’s important to share the relatable moments [32:50] Alex’s top three tips to tell a compelling story [34:20] What are the three doors [41:00] What is “the flinch” [44:15] What lessons Alex learned from writing the book [54:00] Find out what Alex’s favorite books are [55:45] How to stay resilient in the face of rejection [1:02:15] What women Alex would love to interview [1:06:00] Links mentioned: Get a copy of Alex's book The Third Door Check out Summit Series Listen to Cal Fussman’s episode Read the books mentioned by Alex: When Things Fall Apart by Pema Chodron Unbroken by Lauren Hillenbrand Harry Potter by J.K. Rowling Peace is Every Step by Thich Nhat Hanh Connect with Alex on Instagram | Twitter | Third Door Book

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