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Episode Info: In our opening podcast episode, Mike and Gregg revisit EX Trends with a new twist. Instead of jumping into the latest platform, technology, or engagement philosophy that ‘guarantees quick results,’ the two share insights on why many trends from last year are relevant. If you are looking ways to improve your EX practice or just explore ideas to improve your planning, tune in to our lively discussion where we’ll cover the following ‘trends’: Leadership DisruptionIf leaders are not driving a transformation of EX at your company you need to get them there. Why should they care? How should you approach them? StrategyIf you have no plan, you are planning to fail. What are the ins and outs of an IC or EX Strategy? Vignette partnered with our friends at Poppulo to co-create and publish of “The Ultimate Guide to Internal Communications Strategy” whitepaper: The Ultimate Guide to Internal Communications Strategy. The Ultimate Guide to Internal Communications Strategy. Understanding Your AudienceYou are not the target market when it comes to employee communications. Get to know your audience, and you’ll deliver better quality communications and experiences. Employer BrandingYou may have an employer brand but is it being used the best of its ability? And if you don’t have one, how to you create, leverage, and govern an employer brand? MeasurementWhy is measuring so hard? Understand what, how, and why you should measure in your EX practice. Insights Driven Creative/ExperiencesRemove the guesswork, make better decisions, create better briefs. Drive your EX with insights, not guessing or being a copycat. StorytellingAs we are getting to be better storytellers it is time to sharpen our skills and realize that different types of stories have their place in EX. PilotingTake bigger risks on a smaller scale to get your ideas tested and validated. Piloting is such a great approach before rolling out any type of communication to the entire employee population. Brought to you by Vignette, The Employee Experience Agency™
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