Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Show Info

Episode Info

Episode Info:

Chuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue.

Topics discussed include:

  • Resources (5:00)
  • Getting started in a VW Bus (12:30)
  • Old tech vs new tech (16:00)
  • Advantages and disadvantages of audio tech (18:45)
  • How the Kurzweil K250 changed everything (20:00)
  • Customer service and sales training (29:00)
  • Trends in audio (33:00)
  • The NAMM Show (35:30)
  • The Amazon threat? (37:45)
  • Acquiring businesses (46:00)
  • Where’s Sweetwater 10 years from now? (54:55)


Special thanks to Chuck Surack for sharing Sweetwater's story

Contributors to this episode include:

If you enjoyed this episode, stick around:

Thanks for listening!


Want insurance without the headache? We’re here for you.

More great stories & information at:

Youtube - Blog - Podcast Facebook - Twitter


Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes