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Episode Info

Episode Info:

Chuck Surack founded Sweetwater Sound in his VW Bus. Now he's closing in on a billion dollars annual revenue.

Topics discussed include:

  • Resources (5:00)
  • Getting started in a VW Bus (12:30)
  • Old tech vs new tech (16:00)
  • Advantages and disadvantages of audio tech (18:45)
  • How the Kurzweil K250 changed everything (20:00)
  • Customer service and sales training (29:00)
  • Trends in audio (33:00)
  • The NAMM Show (35:30)
  • The Amazon threat? (37:45)
  • Acquiring businesses (46:00)
  • Where’s Sweetwater 10 years from now? (54:55)

Mentions:

Special thanks to Chuck Surack for sharing Sweetwater's story

Contributors to this episode include:

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