About This Show
The Digital Disruptors Podcast brings you the latest in disruptive trends, tech, tools, and hacks in the digital marketing space.
All packaged in easy-to-digest episodes featuring unfiltered, no-holds-barred banter between old friends.
We'll also be featuring some of the growth-hackiest fresh-take-havers from the hottest businesses in Dubai.
We live and breathe digital marketing. And we've over 100 businesses in the U.A.E. along the way.
We are going to change the way Dubai does business. One episode at a time.
Most Recent Episode
What’s happening with Insydo – UAE’s freshest startup
Jun 4 17
With so many startup’s emerging from the UAE, it’s no easy affair to pick something that stands out. Insydo.com has done just that, and we were here to interview the digital disruptor behind it. In case you’re interested to make best of the local startup scene, Tenaz Disadji has a few takeaways to benefit from. Click through to read more. Insydo is a platform that helps Dubai residents make decisions easier. The website recently won for Best Design & User Experience at the Seamless Awards 2017. The project launched with a campaign aimed to differentiate itself. This was entitled ‘Save Steve’s Job’. Instead of focusing on what Insydo can do for the people, they decided to focus more on the team & the character behind the brand identity. The campaign was effective in terms of leaving online users curious to know more. The challenge after brand awareness was ‘how to get people to understand the brand’ + sell the benefits. Being in the UAE, one of the biggest challenges that startups face is recruitment. In case you’re looking for the best talent, shifting a person’s dream (to work in cities such as New York & London) all the way to Dubai… can be a challenge. “It is imperative to form a team that goes in line with the company's vision.” Although it might be a bit risky, the key is to bring in talent from anywhere across the globe. Never the less, Dubai has gained a name for itself so the city does attract. The website generates curated content that entices users to spend an ample amount of time in simple exploration. Although the team does have alternative content-based performance metrics (events, page views etc.), fortunately, their mission is not to make users buy anything. The goals: Make decision simpler Get to the right place Create the ‘best experience’ Unlike other listing websites, Insydo stands out by focusing on saving people’s time through curation. They consider different criteria (locations, price p