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Episode Info: Learn about how self publishing books and DVDs is easier than you think, with the founder of Joel Jamieson built a global fitness business around something of a fluke: a comment in a forum that attracted a LOT of attention. It wasn't really an accident, though. Yes, Joel's post went "viral." But the reason it went viral is because of Joel's track record, his background, and his willingness to challenge some of the sacred cows of the health and fitness world. He leveraged that into book sales - for a book he hadn't written yet. Genius.

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