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Episode Info:

Sean Lofgren podcast

“Marketing” might not mean what you believe it does.

  1. Shawn McBride and his guest, Sean Lofgren, take on the misconceptions about marketing so that you can reassess your strategy for your business.

A business owner needs to understand the differences between marketing and advertising, especially with social media playing such a prominent role how potential consumers, customers, and clients learn about their options and decide where to take their business.

Lofgren, whose background includes small business and Fortune 500 companies, helps businesses define their problems, identify solutions and drive positive results. He points out that marketing isn’t a poster. A social media campaign is only part of marketing. To market your business is to explain who you are as a company.

Among his tips:

Do you have marketing processes and procedures, or at least a concept to develop?

Does your business have a personality?

Does your business have a reputation?

Lofgren says that when your business marketing is on the mark, word-of-mouth becomes your best advertising.

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