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Episode Info: I am asked this question a lot.  Is marketing to absentee owners after Covid-19 still a good marketing strategy?  I have to say that I think it is and here’s why.  You’ve probably heard me say this before that “time and circumstances change all things”.  And as we all know, Covid-19 has changed a lot of things.  Owners that previously weren’t motivated sellers, may be very motivated to sell now. However, there are some things to consider especially when buying tenant occupied properties.    It’s Always About Motivation Think about a typical absentee owner before the pandemic. What was their level of motivation?  Not at all motivated Thinking about selling but not doing anything about it Getting really fed up with being a long-distance landlord but still not taking any steps Planning to sell in the next few years when…. (You fill in the blanks.)  Up until Covid-19 interrupted our world things were pretty good for out of state absentee owners.  Home prices were great.  The inventory in most places was low so that continued to drive prices up.  It wasn’t unusual for homeowners to get multiple offers on a property.  This is still true for many sellers today when it comes to their personal residence and their locally owned rental property.  It’s also true for some absentee owners that have tenants that are paying their rent every month.  Forget about adding “paying their rent on time every month”.  If they’re paying, that’s good enough.  Let’s talk about marketing to the other group. The ones that aren’t so lucky.    Marketing to Absentee Owners that Aren’t that Lucky As you can probably guess, there are a lot of buy and hold landlords across the country that haven’t been getting all their rent since this mess started.  In most cases that would be since March.  Some landlords have gotten some of the rent, some initially got all or most of their rent then it stopped, while other tenants lost their jobs and couldn’t pay at all.  Many of these same tenants didn’t qualify for any assistance. Those tenants just stopped paying, but they continued living in the property. Initially, everyone thought that this situation was going to last a couple of months.  Then everything got extended a few more months.  As of today, we are looking the beginning of 2021 at the very earliest to see real change for landlords. I personally wouldn’t be surprised if it was the summer of 2021 before things were back to normal.   Landlords Have Been Hit Hard With the Cares Act and the eviction ban extended until the end of 2020, a lot of landlords are panicked.  They are worried about losing their properties.  Some are scraping by and have been able to make the mortgage payments at least in the short term. But there are many more that can’t pay the mortgage without the rent each month.  There is also a ban on foreclosures so for now, the banks can’t foreclose on your property.  That doesn’t mean that there a...
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