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In this episode, the thinkers, creators and storytellers at shark&minnow debate the effectiveness and return-on-investment for athlete sponsorships, celebrity endorsements and influencer programs. Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to get new episodes and more. Email us with comments and questions at openswim@sharkandminnow.com Audio & Music Credits: “Bette Davis Eyes” by Kim Carnes "Colin Kaepernick" from Nike "Dr. Ruth's #CrunchTime Hotline" from Mr. Peanut "You’re Going to Need a Bigger Boat" from Jaws

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