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Episode Info: podcast episode 2 "The first two things you must do before you reinvent your gym and start your new year gym marketing successfully"  If you're just starting a gym then the first step won't apply to you. The first step is Figuring out the Average Lifetime Value of your Gym Member so you know exactly what you can spend to acquire a new member.      The second step is to craft your Unique Selling Proposition or USP This is as fairly short episode today but its packed with info that every gym I deal with forgets or doesn't know to start with. See if your doing these two simple things. I explain in detail how to work and rework your USP until you have one that when someone hears it, it will make them remember it or take action like go to your gym website, sign up for your emails, call your gym, or come in the doors to fins out more, which is the end goal of all marketing ever!   I give you many examples of great USP's and also lousy one's too.   TIP: unrelated to this episode but if you haven't tried EVERNOTE to keep track of all your gym ideas and everything else in your life, go download the app now and it will automatically sync between your computer and other devices so you never lose a thought or great idea again.   To find out more about my complete 12 week gym reinvention marketing course email Shannon at Please leave me a rating in itunes, it only takes a minute and will bless me immensely and blesses you in return. To get the book biography of How I took my gym from 50 members to over 300 in less than 3 months and kept them for 8 years then how I sold my gym for over 5 x what it cost to start, go to   Also check out my website www, and sign up for email notifications of new podcast and the latest marketing techniques I can find.   Thanks
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