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Episode Info: Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing.   Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, images, infographics, or videos, all forms of content are still consumed regularly by people. Learn how content can help you grow your brand with tips from Deirdre Breakenridge here: https://shanebarker.com/podcast/deirdre-breakenridge/    I’ve myself used content marketing to grow my website from scratch. Over time, I managed to grow my backlinks 7 fold. And, my traffic grew by nearly 300% in a short span of time. Learn how I did it and how to replicate this strategy to grow your brand here: https://shanebarker.com/blog/content-marketing-case-study/   You Will Learn How to plan and write books Why is content important, even today? How to step out of your comfort zone  Facts about millennials and the way communication works  Challenges for content marketers Influencer marketing challenges for brands How to approach influencers and collaborate with them Key Takeaways [2:13] Deirdre’s Family [8:25] Deirdre’s Career Path  [12:18] Deirdre Talks About Her Book [15:10] How to Write Books [23:07] Content as the Core of a Consulting Business [26:42] Getting Out of Your Comfort Zone [33:48] Deirdre’s Passion Project  [40:52] Where Marketers are Lagging Behind  [49:42] Content Marketing Software Used by Deirdre [51:51] Deirdre’s Biggest Achievement [54:18] Introducing Daisy [54:56] Deirdre’s Typical Day Resources Grammarly Evernote Canva Hootsuite Basecamp   I know that creating content takes a lot of patience and time. However, with a solid content marketing strategy, you can make a mark in the digital space. It helps you generate leads, influence conversions, retain customers, and even builds brand awareness.    Content even supports all other forms of marketing and is thus a building block of marketing. If you need any help with content marketing, you can reach out to me to discuss. 
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