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Episode Info

Episode Info:

We’ve made it past episode 1.

Today, David and I want to address a topic that we need to discuss before we dive deeper into the podcast. Why do you need marketing? What exactly is marketing?

I guess we should start out with how we each define marketing is and why it matters to your business. We’re going to do our best to keep it to 30 minutes, because both of us could talk about this topic forever!

  • David explains what marketing is. Holistic view
    • Big picture...use fishing analogy
    • Who needs it...small businesses and large businesses?
    • Why is it so important...Planning purposes, goal setting/metrics, staying in-touch with your current and targeted customers
      • What else do they want/need?
      • Are you still interested in continuing to engage with them?
    • Is marketing and sales the same thing?
  • Seth explains how digital impacts traditional marketing and what it entails
    • Big picture
    • Who needs it
    • Why
  • Why is digital marketing so hard to understand?
  • How does digital marketing help the bottom line?
    • Return on Investment
      • Why is social media marketing so hard to prove ROI.
        • Likes, Followers - Myth. About…
          • Return on Relationship
            • Return on Engagement
              • Shares, Communication with followers (Et al.)

You can find David online at BirnbaumConsulting.com and you can find Seth online at GoldsteinMedia.com.

We want to hear from you. Email us at podcast@tastyfishmarketing.com or call us at

(267) 406-0595! Also be sure to subscribe as well, go to TastyFishMarketingPodcast.com.

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