Helping Sells Radio
About This Show
In the software business, Selling Doesn't Help. Helping Sells. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. Co-hosts Bill Cushard and Sarah E. Brown will talk to experts about helping sells in software adoption, customer success, sales, marketing, customer training, and more. Subscribe and listen to get insider tips for leveraging "strategic generosity" to grow your software business. Brought to you by ServiceRocket Media.
Most Recent Episode
Episode 58: Paul Smith Says Customer Success Stories Sell
3 days ago
Keynote speaker, storytelling coach, and bestselling author Paul Smith joins Helping Sells Radio to talk about his book SELL WITH A STORY. If you want a practical explanation for how you can use stories to help your customers, this episode is for you. Paul provides many examples of how to use stories in the sales process, with existing customers, and even how brilliant it is to tell stories about people who are not even your customers.