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Iterative planning & design, also known as design thinking, is a process and philosophy that centers around deeply understanding customer problems, then designing solutions and testing those prototyped solutions in an iterative way, continuously getting real feedback from customers and improving the solution along the way. If there’s one key tenet of product management, it’s that uncovering and truly understanding the core need of the customer is crucial, and design thinking is a great tool to aid in that.

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