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Episode Info:   Subscribe to Modern Selling on the App of Your Choice! The COVID-19 outbreak has many sales leaders scrambling to create or find virtual sales training that works. In one sense, that’s entirely understandable. As the virus spreads, more and more sales training companies are having to cancel scheduled training events and companies are requiring their sales teams to work from home. Moving forward, methods of training that do not require in-person attendance are needed. But in another sense, I’m left shaking my head. This is 2020—it seems to me that most companies should have already had some form of virtual sales training in place. We at Vengreso have already created and implemented our own virtual instructor-led sales training program, focused on helping those who prospect via social media to do it in a modern and effective way.  We’ve seen incredible results from what we’ve created because we’ve integrated neuroscience and modern learning principles into our curriculum. On this episode, my guest Kurt Shaver (one of my co-founders at Vengreso) helps me unpack the principles that go into a powerful virtual sales training course to help you equip your sales team no matter the circumstances. This episode is sponsored by XANT, the enterprise leader in sales engagement. Xant has authored the Definitive Guide to Sales Cadence. Get your copy at Hands-Down, Virtual Sales Training Is More Effective Than In-Person Events Recent studies diving into the effectiveness of group training events reveal details that are both alarming and vitally important when developing any kind of training. A study by Gartner reveals that as a result of live group training events, participants lose 70% of what they’ve learned within six days and 87% within six weeks. That’s a very poor ROI in my book. Comparatively, the Harvard Business Review reports the opposite impact of virtual sales training: through virtual means of training, 80% of the information is retained after 60 days when a technique known as “spacing” is utilized. Interestingly, the utilization of spacing is ONLY possible in an online training environment.  We’ll unpack what spacing is in a moment, but to our point here—the difference between in-person group training and online/virtual training for your sales team could be significant when it comes to retention and effectiveness. If You Intend To Build Your Own Digital Sales Training, Take It Seriously During our conversation on this episode of #ModernSelling, Kurt makes a great point by referring to the effort and time required to learn a language. You don’t simply cram to learn the grammar and vocabulary of a foreign language and suddenly become fluent. It takes time—and that's time spent while immersed in the practice and use of the language. That's because practice makes perfect. Kurt’s point? The same is true for the creation and development of your digital sales training materials. You must ensure t...
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