This Much I Know - The Seedcamp Podcast
About This Show
This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Most Recent Episode
Finding Flavour: Jude's Ice Cream and Rubies in the Rubble on building loved brands
In the crowded marketplaces of food and retail, how do you carve out space for independent new brands? For Jenny Costa, founder of Rubies in the Rubble, and Alex Mezger, director at the family managed Jude's Ice Cream, the answer lies in competing on the best quality products possible and relying on an authentic messaging.
Since 2011, Rubies in the Rubble has been producing high quality relishes and jams out of surplus produce that would otherwise go to waste. The business has gone from concocting recipes in home kitchens to selling in some of the UK's leading retailers and nailing deals with giants like Virgin. It has been important, Jenny says, to bring an authentic vibrancy to the brand, ensuring the product did not get 'lost in the supermarket shelves'.
Similarly for Alex at Jude's Ice Cream, the priority is in delighting customers. 'If it's down to price and price alone, we'll walk away,' he says. The business began as a family-run affair and remains that way. 'In terms of working wth family, it's grounded in respect and knowing each others' strengths, and working to these', says Alex. Jude's also 'massively over-invests in innovation' – leading to experiments like their black coconut flavour.
Listen to learn more about navigating supply chain difficulties, nailing brand messaging, managing the compromises between price and quality, and the secrets behind running successful food brands.
Carlos Medium: sdca.mp/2entVR3
Rubies in the Rubble: www.rubiesintherubble.com
Jude's Ice Cream: www.judes.co.uk
Related bio links:
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee