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Zoha Abbas was let go during a recent round of layoffs at the advertising agency where she worked as a senior copywriter. Good thing that she had already been working on a side gig for three years. Though it was a bit earlier than her original plans, she took the opportunity to go all-in and turn her side project into her full-time gig. Zoha and I talked about how she found clarity around the kind of side business she wanted to grow, the first few steps she did to get off the ground (which by the way, included one thing I wished I had done and the thing I would do differently if I could do a Mulligan), and how she manages the inevitable fears and gremlin voices that chime in when she wants to do something courageous. Read the notes on


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