SEO Podcast, from VisibleHQ.com: SEO and Building a Private Blog Network // similar to ViperChill, Pat Flynn, Smart Passive Income, Entrepreneur On Fire
About This Show
The Visible HQ SEO Podcast features weekly interviews with search engine optimizers, and successful bloggers and entrepreneurs who rank well in the search engine. We'll discuss SEO tactics, SEO news, link building, on page SEO, off page SEO, and SEO tips. You'll learn how to build authority and rank number 1 in Google.
Most Recent Episode
How an Infographic is Helping Outrank EDU Sites
Apr 9 15
The niche I’ll be talking about today is a tought one—it’s in the education niche. Here are some quick stats:
Keyword: “Master of Engineering”
Monthly Searches: ~500
Moz Keyword Difficulty: 51%
It’s not an easy keyword by any measure, but you can bet that it’s a valuable one. How much is a college willing to pay to get a new engineering student? Well, how much would a new student be worth to a college, tens of thousands of dollars?
Looking At the Top 20
Here, I’ll just post a screenshot and see if anything jumps out at you…
In case you missed it, the top 20 contains:
1 Wikipedia article
16 .edu sites
2 News/Brand articles
1 .org site
How is a 2.5 year old DA 19 domain outranking 16 .edu sites? That’s what we’re going to be looking at, but here’s a preview—they’re killing it with content.
First, I just want to point some things out:
This site is an exact match domain
This site uses a hyphenated domain
Both of those domain techniques have fallen a bit out of favor in the SEO world. Indeed, I have given clients the same advice:
Try not to use an exact match domain, and don’t use a hyphenated domain—build a brand!
But that’s one of the things I love about SEO, it’s not a concrete set of dos and don’ts. Instead, it’s a massive beast that doesn’t sit still, that contradicts itself, and doesn’t always make sense. That’s why you have to pay attention.
All right—let’s dig in and find out what this site is doing to kick the ass of several huge universities.
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Date published: 2015-04-10