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Episode Info: OCEAN Basket is a very popular South African seafood franchise famous for serving meals in frying pans and serving generous portions. It has aggressive plans to expand globally over the next three years... and you know... I think they are going to do it.  Started by brothers Fats and George Lazarides in 1995, the family-run business has grown from one store with a scant six tables in Pretoria’s Menlyn Shopping Centre (where they werent allowed to serve coffee or wine)  to 176 outlets in nine countries. This is no mean feat considdering the fact that South Africa often has electricity blackouts that can last for hours or days.  Ocean Basket is South Africa’s largest seafood restaurant chain and enjoys a  60% market share within its niche. "The restaurant model is based on the premise of bringing seafood, previously the preserve of the wealthy, to the man on the street. Ocean Basket achieves this by having a simple, focused menu with a no-frills approach. By removing the frills associated with ‘silver service’, a gap was found to reduce margins for the consumer," the company said.
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