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Episode Info: It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT ABOUT TRANSCRIPTS? I was listening to The Business of Podcasting a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) The Art of SEO. It's 994 pages. Here is what he had to say about transcripts: But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -Stephen Spencer the Business of Podcasting show. Transcribed by https://otter.ai Google Analytics Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the free course(s) offered by Google. One of my favorite tools that takes that data and creates easy to understand reports is Monster Insights. Check out the video on Monster Insights Tracking Clicks In WordPress, many people use a plugin that is free/premium called Pretty Links. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you want something even more powerful (especially for affiliate links) check out Lasso which can even check the stock at Amazon for your links, and much more. It starts at $19/month. URL Shortener Pro is only $19. The advantage of these plugins is they enable you to reinforce your brand's website while making an easy to remember. For example, www.schoolofpodcasting.com/subscribe will take you to my subscription page. If someone asks me where to subscribe, I have one link with all the apps. If someone asks about the Podpage service, they can go to ww...
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