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Episode Info:

Mark Bailey is SanMar’s Senior Manager of Channel Sales on the  Decorator and Digital Solutions Team, and a 21-year veteran of the company. His team believes in not only providing customers with their desired products but also in forging meaningful connections.


In this episode, Mark explains how his team keeps up with the latest trends, discusses the importance of customer input and dishes on a few decorative trends everyone would be wise to keep an eye on.




  • Mark describes his role in creating SanMar’s PSST program.
  • What’s changed the most in the two decades Mark has spent with SanMar.
  • Mark explains what the Online Solutions Team is responsible for and why it merged with the Decorator Relations Team.
  • How does Mark’s team figure out what customers really need?
  • What are some of the questions customers have for Mark and his team?
  • Mark lays out what’s trending in product decoration right now.



  • “My life has always been spent [with] boots on the ground and being in the trenches.”
  • “We decided we were going to take ownership and help our customers out.”
  • “We’re helping them discover new opportunities that would give them a unique advantage in the marketplace.”




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