Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Show Info

Episode Info

Episode Info:

The year is almost over, which also means that tradeshow season is coming up fast! For the occasion, Lisa and Tara and revisiting their interview with this show’s very first guest, John Lindgren. He’s SanMar’s tradeshow expert and knows what it takes to have a successful presence at a tradeshow - he's been doing it for decades.


In this episode, John discusses his time working at SanMar’s tradeshows, explains why no amount of technology can replace people, shares his stories of fire and floods, and gives helpful tips and tricks for a successful tradeshow experience.




  • John lists the various “hats” he’s worn throughout his time at SanMar and what it was tradeshows were like 20 years ago.
  • What being and working at a tradeshow is like, and how these shows can truly benefit businesses.
  • How SanMar’s tradeshow presence has changed over time.
  • Why John is hesitant to factor technology into SanMar’s tradeshow exhibits.
  • What “road shows” are and why they may be beneficial for some exhibitors.
  • John’s tips and tricks for those planning on visiting a tradeshow.
  • Why even just attending a show can require as much planning as exhibiting at one.
  • The Dallas Convention Center Incident.
  • How John measures success at tradeshows.




  • “It’s those little journeys I laugh at because I’m still doing them but in a totally different way.”
  • “When folks come to our SanMar booth, they want to see people - they want to talk to us.”
  • “Be smart about how you walk the floor.”
  • “You never know what could happen, including fire, rain or earthquakes.”
  • “We can’t just show up and expect these shows to come to us or the people to come to us. We have to make sure we’re doing our due diligence of making it worth their time.”




Read more »

Discover more stories like this.

Like Stitcher On Facebook


Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes