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Episode Info:

Dan Tushar, SanMar’s vice president of sales, is involved in every aspect of the sales process and works with our customers to optimize their success.

In this episode, Dan shares why it’s so important to have a diverse customer base, what it means to be a leader and how helping your customer find solutions can often be your most successful sales strategy.




  • How Dan is involved with every step of the sales process.
  • What approach SanMar takes with its sales strategy.
  • How the company builds trust with its customers.
  • Why customers need to understand the value they bring to their clients.
  • Dan’s tips that customers can use to increase their sales.
  • How selling has changed and some mistakes he’s learned from.
  • The difference between managing and leading, and why Dan thinks you can’t really learn how to lead.
  • Some of Dan’s favorite customer experiences.
  • What he loves most about being a father and grandfather.



  • “My job really hasn’t changed; who I manage has changed.”
  • “We have to get our inspiration from our customer’s success.”
  • “Be diverse in the kind of clients you bring in.”
  • “I think generally people want to be led. They don’t want to be managed.”
  • “Whatever I did, whatever I sold, I wanted to be in front of people.”




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