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Episode Info:

Jorge Colindres is the general manager for SanMar in the Americas — that is to say, North, South and Central America. He hails from Honduras  and takes a special interest in SanMar’s apparel manufacturing operation there.

In this episode, Jorge discusses how efficiency has played and continues to play a big role in his work, and explains how SanMar works with and supports the Honduran community.




  • How a lottery brought Jorge and his wife to the United States and ultimately to SanMar.
  • Jorge lays out his work history before he came to SanMar and explains how efficiency was at one point his biggest priority.
  • Why Honduras is such a central location for manufacturing in the western hemisphere.
  • How SanMar works with other companies in the region to maximize sustainability.
  • The role SanMar plays in assisting the Touching Hands Project nonprofit and other community-focused organizations in Honduras.
  • Why optimizing every step of the supply and production process is Jorge’s favorite part of his job.
  • The reason a successful company should always be curious.
  • What we can do to more effectively inform our customers about the time it takes to manufacture and ship products.



  • “You keep on learning every day. The important thing is to be curious and keep on exploring.”
  • “Apparel is the sector of Honduras that generates more exports, and we’re right there with the big players in the amount of jobs being generated.”
  • “When you go green, it also helps the other green.”
  • “If you’re growing faster than the rest, it means you’re doing something right.”




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