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Episode Info:

“For one client, we improved the prediction power from 23%, worse than chance, to 86% confidence on what people were going to eat for dinner.”

With a bout of microfinance experience in India, a PhD and a client trying to invent a new tea flavour, Tugce founded Streetbees to give consumers a voice when brands design new products. Today, Streetbees is a UK startup disrupting the $45bn market research industry by providing grassroot insights for global clients with access to over a million ‘bees’ on the platform in over 80 countries.

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