Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business
About This Show
Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll be digging into it all. Join us today!
Most Recent Episode
Celebrating 50 Episodes of Process to Profitability
3 days ago
I’m so excited that we are at 50 episodes this week. When I started this podcast back in June of 2017, I never imagined getting to this point. I start podcasting because I was tired of writing blog posts and I felt like it wasn’t the best way for me to educate my audience and make connections with other people in the industry. After meeting a group of amazing podcasters at a networking event, I decided to jump in and try podcasting for myself. Since then, we have had a ton of amazing guests, some solo episodes, lots of freebies and opt-ins, and a couple of bumps along the way. Today I want to look back over the past 50 episodes, give you some insight into what I’ve learned, the most popular episodes, and a little sneak peak of what’s coming next. Topics Discussed: An overview of the 5 most popular episodes Some of my favorite interviews that you may have missed The top 3 episodes to listen to before beginning your website design Lessons I’ve learned from 50 episodes of Process to Profitability Some of the big mistakes that I made My favorite reviews (and why I love them) What’s coming next Ways that you can support the show Most Popular Episodes: 01 | Using Your Blog to Educate Clients with Cinnamon Wolfe 14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon 39 | Mindfulness and Entrepreneurship with Lee Chaix McDonough 11 | Creating Effective Surveys in Your Business with Lauren Black 20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan My Favorite Episodes You May Have Missed: 47 | Strategies for a Higher Converting Email List with Kate Boyd 05 | Using Customer Feedback in Product Design with Ashley Staum 10 | Connecting to Your Clients through Brand Photography with Mallika Malhotra You Need to Listen Before Designing a Website: 15 | Is Your Website Working for You? Creating a Strategic Website 27 | Setting Goals and Planning Your Website 29 | Creating Content for Your Website What I’ve Learned: I love having a conversation with my guests while still covering their area of expertise Podcasting takes a lot of time and effort and it costs a lot more than writing a blog It’s easier to interview a guest than to host a solo episode Mistakes I’ve Made: My very first episode was released with the intro and interview audio tracks overlaid, so you couldn’t understand anything One of my early episodes was released with 20 minutes of audio missing in the middle – and I didn’t catch it until months later Favorite Reviews: “Samantha, host of Process to Profitability, highlights all aspects of business in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!” – Brooke Craven “I’m only a few episodes in, but I already love what I’m hearing. Samantha dives right into getting to know her guests and it’s all action from there, which is great!” – Krista Miller “I’m loving Samantha’s podcast for her ability to ask questions that really allow the interviews to get to the strategies that business owners are curious about. It’s exciting to hear stories AND get something you can put into place in your business immediately!” – Reina Pomeroy What’s Next: 3 Action Steps for each episode New guests covering topics like learner-centered design, subscription-based businesses, and the true value of an hour New solo episodes including what a week in my life looks like, website analytics, and auditing your website Transcriptions for each episode How You Can Help: Leave a rating and review on iTunes Share the podcast with a friend Tag us on Instagram and Facebook @processtoprofitability or @lemonandthesea