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Episode Info: Welcome to The Agent Edge: Episode 31! In this podcast episode, we are joined by Valerie Punwar, an agent out of our Calabasas Office.  Originally from the suburbs of Chicago and a graduate of the University of Wisconsin, Valerie’s career began in the advertising world as a media buyer. Her career took her from Chicago to New York, to San Francisco, and ultimately to Los Angeles. Her sales career shifted from being the VP of sales for an ice cream company to now being a top-producing real estate agent here at Berkshire Hathaway HomeServices California Properties.  In this show, you’ll learn how Valerie maintains her top 1% in the company status without setting goals and why it works for her.  A New Segment To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling.  This first segment is an introduction to the segment and a brief overview of what Melissa will talk about on The Writing Edge.   Little Word Studio Website, Instagram, Facebook, Twitter, & LinkedIn. You'll also learn How to show houses so that they will be attractive to all buyers, not just a few.  Why it’s sometimes necessary that listings get a break from the MLS and why this break time should be utilized for home updates.  The importance of networking with other real estate agents in your area and why it helps you keep your edge.  How to have a difficult conversation with your seller about what their house needs before it is listed.  Why open houses are the best resource for market research and learning the current state of the market.  Links and resources mentioned in this episode Valerie’s Bio: Valerie’s Website: Valerie’s Facebook: Valerie’s Instagram: Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player.  Don’t miss an episode! Subscribe to the show on iTunes....
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