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  • Measure each step of the way to make every sale 
  • You can segment your visitors right away with simple multiple choice pop-ups
  • We're all self-serving so we don't want to do surveys but we'll click a button to self-identify
  • People rarely do what they say they'll do so measure what they do
  • Few companies segment at all
  • Start with a single question and measure the results and refine the segmentation
  • Don't be afraid to go way out on a limb to test something. Leveraging incremental testing to refine your offering but add one outlier to really push the limit and accelerate your growth.
  • It could take longer to monetize your lead than you think
  • Start with split testing ideas, not just little things
    • Zeno's Paradox, i.e. The Infinite Halfway Theory, can keep you from ever reaching your destination

http://www.thesaleswhisperer.com/blog/topic/podcast

http://MakeEverySale.com

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