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Episode Info: Reputation Management one of the KEY elements when it comes to Social Listening. Have you ever wondered how to really get a pulse on what your customers are saying about you and your brand?   We know that there are many ways to understand your customers and what they mean to you in your business, but have you ever wondered when they walked out of the store really what they were saying? In this episode of the Strategic Social Media Podcast we discuss further how to listen to the noise on Social Media and how to make it work in your favor.  We cover the following three topics: Reputation Management - The ability to protect your brand and your reputation through Social Listening. Industry Monitoring - The ability to listen to what people are saying about your product, or other products similar to yours in the marketplace. Competitive Analysis - The ability to monitor what is happening with your competition that can give you a competitive edge for product or service development. I have a guest speaker on this Episode with me, a good friend of mine, Brad Forbush .  Brad has an interesting background as he was with a company that started a few years ago that specializes in creating software programs for companies that want to listen to what is being said about their products, services, customer support on Social Media. Brad talks in much more detail about how to Manage the Reputation of the brand using Software programs for larger companies and how to really start to listen to your customers for smaller companies.  The advantage a company gains when they listen is they really understand what the customer feels, sees, expects from a company. Brad shares some really great examples of companies that have performed well with Reputation Management and also another company that completely missed the boat on a new product that could have been developed - which in turn cost a company millions in revenue. We discuss how Social Listening can be a powerful platform for anyone and everyone looking to create a competitive edge for their product, service or business moving forward.
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