Rx Digital Marketing Podcast
About This Show
Healthcare communications and digital marketing veterans Buddy Scalera, Matt Balogh, and Chris Cullmann discusses marketing in the age of digital health. Buddy, Matt, and Chris host interviews and identify the most relevant technology, trends, and news impacting pharmaceutical and healthcare today.
Most Recent Episode
Personas in Healthcare Communications for Pharma Marketers
Let’s talk about your customers. Do you know who they are? Of course you do. You have a list of customers in a sales database, right? Not so fast. Let’s take a step back to consider the entire customer ecosystem. Sure, you have the customers who purchases your product. They have names, locations, and account numbers. But what about the entire ecosystem that surrounds that purchase? Do you know who they are and what their needs will be? Let’s talk about healthcare personas and what this strategic tool can do for... The post Personas in Healthcare Communications for Pharma Marketers appeared first on Rx Digital Marketing.