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  McDonald's got into hot water with vegetarians when it was revealed that its fries were flavored with beef tallow. That’s one of the case studies crisis communication expert Jeff Hahn applies to the image repair theory in this episode of Breaking Bad News.  Jeff continues his discussion with guest host Russ Rhea on crisis messaging. The two cover in detail a powerful crisis communication model developed by a scholar that can guide the response in all types of events.  

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