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After a start in digital software, Kate Rutter realized that qualitative definitions of success could, and needed to be, made more quantitative. Years later, she’s Principal at Intelleto, Adjunct Professor in the IXD program at California College of the Arts, and the instructor of our upcoming UX workshop “Crafting Metrics for UX Success." In this episode, she reflects on the extraordinary success with qualitative metrics she has observed in the UX field, and the room for growth around numerical metrics, as well as the many challenges companies are faced with when trying to determine which metrics really matter. Kate’s four part workshop (August 6-7 and August 13-14) is intended to help designers gain a numerical understanding of success—and determine what metrics they need to measure in the first place (not just the easy ones!) Kate’s recommended reading: • Lean Analytics by Alistair Croll and Benjamin Yoskovitz • The Tyranny of Metrics by Jerry Muller • Don’t Let Metrics Undermine Your Business, Harvard Business Review: Kate’s shoutouts Julie Zhuo John Cutler Laura Klein Follow Kate on Twitter

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