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Episode Info:

Best Buy’s Jamie Kaspszak and USAA’s Frank Duran join Lou and Bob Baxley to discuss how UX plays a critical role in bridging their organizations’ silos and disciplines. It’s a preview of what they’ll cover at this year’s Enterprise Experience conference, where they’ll be joined by four other speakers, all who are wrestling with the team sport of organizational transformation. Learn more about these sessions, which take place virtually on September 3. About our podcast guests and their sessions: Bob Baxley, SVP, Design & Experience at ThoughtSpot, leads the group of speakers who are wrangling silos Jamie Kaspzak’s talk: “Not Your Ordinary Re-Brand: Design’s Path to Driving Customer Obsession at Best Buy” Frank Duran’s talk: “Put Me In, Coach: The team effort that goes into hiring and developing design talent”

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