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Episode Info: This is a basic, simple, month-by-month law firm marketing plan for those lawyers who lack the time/energy/creativity/resources/whatever to build out a marketing plan for themselves. What’s the impact of the plan? You’ll invest one day per month and the revenues will start to flow. You’ll earn millions of dollars. You’ll fund your kid’s education, build a retirement nest-egg, and probably leave a little to your alma mater when you die–if you do as I suggest. There’s no magic in this prescription. It’s not at all sexy or innovative. There’s some relationship-building mixed with a bit of reminding people you still exist. There’s some effort to establish yourself as an expert, so that you can gain the attention of those who need your help. It’s a practical, conservative, proven approach to building a professional practice. This plan is particularly effective because it’s steady, consistent, and persistent. It works because you work the plan over time, which steadily increases awareness of your business. But it won’t work overnight, and it won’t work unless you take action and do what’s set forth below. Sure, wishing for new clients might work … it just won’t work very well. Doing what I describe below works a heck of a lot better than wishing. By the way, if you’re going to need some help making your marketing plan happen, on January 2, we’re launching our annual Marketing Accelerator program at Rosen Institute. It’s how law firm owners create marketing plans that produce consistent revenue. We built it, we refined it, and it works. Join us. You won’t do this … you probably won’t even read it This is the law firm marketing plan for lawyers who don’t have a marketing plan. You don’t need this plan if you’ve already got something good going on. If you’re doing it, doing it, and doing it, then just keep doing it. If you’re busy executing your plan, don’t mind me today. In fact, you can stop reading right now. Of course, you won’t stop. You’re not that kind of lawyer. You’re still reading because you want to be sure I won’t say something useful. That fear of missing out is part of what drives your success. So feel free to join me today for this journey. In Case of Emergency Break Glass We panic. I get it. I’ve spent time in panic mode. Sometimes we need revenue NOW. There’s huge pressure to bring money in the door. Bill collectors are calling and the rent is past due. The stress is overwhelming. Been there, done that, felt the sweat dripping down my neck. Thankfully, a lawyer’s life isn’t always a break-glass emergency. Thankfully, most days are pretty good and the money, while not always overflowing the cup, is enough to keep the cup full. But sometimes …. The marketing plan I suggest below works. You’ll have a good year. But if you’re in crisis mode right now, you may need to make something happen this afternoon. That’s when I suggest you turn to online advertising. It.....
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