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Episode Info: In a healthy roofing industry, it may seem smart to drop all of your low-dollar services in favor of larger profit services. Don’t throw away that roof repair page just yet though! Nolen and Jason discuss the current market and how contractors can protect their business during the recession that seems to loom over the market. If you’ve got concerns about the future of your roofing company, be sure to listen in carefully! Key Points to Listen For Economic indicators point towards a potential recession in the next few years. Lower dollar services offer invaluable revenue during a recession. Few marketing activities will provide as dependable results as SEO for roofers. SEO For Roofers: Recession Preparations While there’s no exact timeline predicted for the next recession (we’re hoping for never), it pays to prepare your business against potential economic downturns. That’s especially true for roofing contractors, who live and die by the whims of the housing market. We can easily predict what would happen for the average roofing professional in the event of a recession. The Traditional Slowing of the Roofing Industry Phase #1: Home sales start to decline. Phase #2: The average homeowner grows stricter with their budget. Phase #3: Non-essential projects (ie: roofing upgrades) slow dramatically. Phase #4: As budgets tighten even more, homeowners wait longer for repairs. Phase #5: Underprepared contracting companies go out of business. Phase #6: The market starts to recover. This is a sad, but recurring process that many roofing companies don’t survive. That’s often because they go into the stricter economic period unprepared for the surge in competition. While storm seasons and the odd hail market may provide some relief, these can’t be counted on. So what should your business do to prepare for the next recession? Start diving into SEO for roofers, and establish your presence online now! A year or two years from now could be too late to start preparing. Below, we’ll explain why developing your organic search program now could save you in the next few years. Even With Simple Design, an Optimized Website Offers Enormous SEO Benefits for Your Company. Reason #1: Saving a Lot of Money So business is booming and for the first time in a while, you actually have some company cash saved up. That’s where you come to a fork in the road. Do you spend the money on traditional marketing, paid search campaigns, or organic development? We’ll explain in a bit why the typical advertising (including door knocking) might not work so well in the near future. For now, we’ll focus on PPC vs organic SEO! Pay-per-click campaigns offer more control and customization than ever before. For one, you can target the precise geographic radius that you want your ads to appear in. You can also refine your target audience in platforms like Google Ads and Facebook Ads. These solutions work so effectively, that many roofing contractors forgo continued website...
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