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Episode Info: Do you feel trapped with your lead sales company? Do you ever wish you could start earning more of your own business? In our latest podcast, Jason and Nolen discuss the struggle of overcoming leads addiction and earning new clients online. Learn how to start developing your brand, instead of growing the other company’s! Key Points to Listen For Leads aren’t just something you buy. They can be earned too! Roofing contractors can get stuck in the cycle of buying leads. It’s fairly easy to start SEO for roofers. It just takes time. Purchase Leads, or Produce Them? It’s an age old adage: “Give a man a fish, and he’ll eat for a day.” You probably know the rest. That story almost always seems to have a different ending however, when it comes to generating business. Our team at Roofing Webmasters fields all sorts of calls throughout the year, yet we inevitably hear the same request over and over (and over) again. “I need leads!” Every business needs a stable sources of incoming customers. When it comes to roofers however, many have no idea where to start. They have loose knowledge of Google and other search engines, but they possess the insight to run their own roofing SEO strategy. So where do they run to for an immediate influx of leads? Lead sellers. The Frustrating World of Lead Sales Supposed you go to one of the three or four major lead selling companies (you know the ones) and enroll in their services. You may have some control over how much money you spend, but you don’t have much say in the quality of each individual leads. Perhaps the individual is truly in need of a shingle roof replacement and is already wanting to buy. Or they’re just shopping around for prices. Too many roofing companies find their leads volume swollen with shopping homeowners and commercial organizations. In our experience, most contractors earn just enough from these leads to get by and complain about their lead buying situation! When we suggest that they create a new means for themselves to earn their own clients, that’s when we find out the real, sad truth: they’re addicted to buying leads. Some roofing companies go years without ever taking the initiative to graduate out of lead sales. But you can save your business from this frustrating cycle. Here’s how! Even a Simple Website Can Offer Outstanding Results Compared With Buying Leads. Part #1: Starting Putting Effort Towards SEO Why? Because it’s so much cheaper! Take the amount of money that you would have spent on buying leads and invest it towards creating your own. Not only will you start growing your own brand through local search, you’ll increase the likelihood that any clients you earn will return for repeat business (or recommend you to their friends). No, you don’t have to be a programming or coding genius to start your organic search engine optimization (SEO). In reality, most of the tools your business needs to start earning calls are freely available to anyone who wants...
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