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Episode Info: them. Just start taking the first steps, and you’ll be amazed at how much progress your business will achieve naturally. To get started… Claim and fill out your Google My Business listing. Create a Facebook Business profile. Consistently ask clients to give your reviews. Get listed on citation websites (such as BBB). Google My Business is essential for getting considered in local map results. Without it, there’s little to no chance of your company showing up when that coveted “metal roofing installation” search goes up in your service area. Considering Facebook’s impressive volume of over 2.4 billion monthly active users, it only makes sense to start exposing your brand in the popular social media platform. Add in a Better Business Bureau (or a similar citation site) profile, and you’ve got three places ready to start collecting reviews! You’ll also need to build a website. If your roofing team doesn’t currently have the talent to produce a website optimized for search, you can always hire a trusted company to do it for you. Just make sure you know what your money’s buying! Google Ads is a Great PPC Tool for Those Just Getting Over Buying Leads Image Source: Google Ads Step #2: Switch Your Leads to PPC Regardless of what some marketing professionals may tell you, there are some benefits to supplementing your leads by purchasing them. However, there are better ways to control the quality of your leads and stop sharing them with other local plumbers. One fantastic paid method of generating business is PPC. Maybe you’ve already experimented with Google Ads, maybe you haven’t. This platform makes it easy to enjoy premium placement at the top of local search engine results pages (SERPs) too. Of course, there are many ways to invest in online advertising that don’t involve Google Ads. Facebook Business makes it very easy to turn content into ads. You also have the ability to customize your target audience, forward the ad to your Instagram account, and/or redirect people to your website. Highly tailored ads at cheap prices with a high rate of return…that’s a recipe for success! Team Up With the Roofing Webmasters At Roofing Webmasters, our team of SEO specialists, content writers, web designers, and programmers all work together to produce higher traffic, better leads, and stronger growth for roofers like you. Our clients dominate local search, expanding their brands and raking in sweet new business! If you’d like to learn how we could grow your roofing SEO and PPC results, call (800) 353-5758 for a free consultation. Related Content From the Webmasters Our Previous Podcasts & Articles – Winning the Race for Spring Roofing Leads (Podcast) – Why Facebook Ads Work for Roofers (Podcast) – Roofing Advertising That Gets Leads (Article) Related SEO Services – SEO for Roofers – Roofing PPC Campaign Management – Website Development for Roofing Contractors ...
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