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Episode Info: to pay the price. You may not suffer the crushing consequences of black hat SEO (like losing your business listing), but your rankings will almost inevitably plummet when the right algorithm update comes along. It could take months, even years to recover. Focusing on flimsy search techniques also distracts you from activities that would actually produce stable, long-term results for your business. All the months you could have spent establishing your brand with white hat SEO simply fall by the wayside. That’s the true tragedy of gray hat search tactics! Optimized Website Design is the Foundation of White Hat SEO. White Hat SEO – Results You Can Trust We finally come to the “good guy” in our western film metaphor. White hat SEO incorporates tried and true practices that fall safely within Google’s search principles. Unlike its black and gray hat counterparts, this category continually provides long-term benefits for roofing contractors. So when it comes to SEO for roofers, what do white hat tactics look like? If you’ve listened to any of our previous podcasts, you’ll likely remember our short list of crucial SEO elements. Basic White Hat SEO Custom Website Design and Coding Keyword Research and Page Optimization Quality Content Development Supporting Social Media Marketing Citations Reviews from Multiple Sources and More! When it comes to roofing SEO, it takes a wide range of activities to produce the type of traffic businesses crave. As contractors feed time, money, and effort into their search marketing, they’ll consistently see a return on their investment. Of course, that means doing the required research, planning ahead, and abiding by the established rules of white hat SEO! SEO Tactics You Can Trust While sleazy digital marketing companies are a dime a dozen, it can be hard to find that handful of dependable agencies you can trust. As you hunt for a marketing partner that specializes in white hat SEO, look for these traits: accountability, timely results, willingness to explain SEO in simple terms, experience, and well-roundedness. Any business that claims one facet of marketing will turn your business around probably isn’t worth your investment. A dependable company however, will never try to oversell their capabilities or make promises of guaranteed jaw-dropping results. Hopefully, you’ll find this guide helpful in your search for long-term online marketing success. If your roofing business has struggled to get a foothold in local search, our team at Roofing Webmasters would love to partner with you! Our full-service online marketing team supports contractors all over the country. We’re proud to say our clients consistently earn higher rankings, more traffic, and better leads within their service area!  Call us today at (800) 353-5758 and get a free consultation from one of our seasoned roofing SEO professionals. We can’t wait to serve you! Related Content From the Webmasters Our Previous Podcasts & Articles – What Google Wants for You to Optimize (Podcast) – The Roofing Webmasters and Marketing Excellence (Podcast) – How to Show Up in Mapping (Podcast) Related SEO Services – SEO for Roofers – Lead Generation for Roofers – A Crash Course on Google (the Essentials) ......
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