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Episode Info: Schedule Your Strategy Session ↓ (#session) Summary On this week's Rule Breaking Ideas, BoozeHound Co-Founder Phil Bowyer will be taking a look at how the shift to mobile devices has messed up traditional strategies like SEO and website development. This isn't a show about responsive web design, and it's not going to tell you that a mobile strategy is vital.  What it will do is take a look at the moves Google, Microsoft, Facebook, Twitter and other companies are making to accommodate mobile, and what that means for you and your business. After the analysis, we'll dive into a couple of ideas that will help you create a mobile strategy that helps you stand out and dominate. The show is written and hosted by Phil "The Rule Breaker" Bowyer and is directed by +Kate Bowyer (https://plus.google.com/115746772512798725578). Rule Breaking Ideas  and it's companion show, The Weekly Howl are produced by BoozeHound Productions. Full Transcript / Show Notes ↓ (#transcript) Listen Subscribe → iTunes (https://itunes.apple.com/us/podcast/rule-breaking-ideas/id963176417) → Stitcher (http://stitcher.com/s?fid=60206&refid=stpr) → SoundCloud (https://soundcloud.com/boozehound-3) Schedule Your Video Strategy Session Below Times listed below are Mountain Time. (Time Zone Converter) (http://www.timeanddate.com/worldclock/converter.html) Transcript They’re small enough to fit in our pocket, yet they’re big enough to rule our lives. Of the over 5B of us who carry these things around, the average user spends nearly 3 hours per day with it - which translates to 19 hours per week, 3 days per month and a whopping 41 days per year. Yes, I’m talking about the smartphone. Talk of adapting to mobile has been around for a while, mainly around making our websites mobile friendly. The big buzzword question you hear all the time is “is your website responsive?”.  So, while we’re aware of the importance of mobile, we are ignoring the bigger picture. We are ignoring the behaviour of mobile users. We’re looking at the wrong numbers, and the dots are not being connected to reveal the big picture. That’s what we’re going to do today. Analysis So, let’s start by looking at what some of the biggest players are doing on the mobile side of things. First, Facebook has spent literally billions on acquiring WhatsApp and Instagram. They’ve invested heavily into their own Messenger platform, including adding ecommerce capabilities to it. You can buy righRead more »

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