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Episode Info: Schedule Your Strategy Session ↓ (#session) Summary As a study done by IBM and eConsultancy discovered, there is a major disconnect between brands and their customers.  On this week’s show, we’re going to look at what is causing this disconnect between brands and their audience. We’ll also dive into an idea or two on how you can make connections with your audience that produce trust, loyalty and most importantly, business growth. I’ll also have music from Decoder, so grab a bottle of your favorite booze and let’s get this party started! Full Transcript / Show Notes ↓ (#transcript) Listen Subscribe → iTunes (https://itunes.apple.com/us/podcast/rule-breaking-ideas/id963176417) → Stitcher (http://stitcher.com/s?fid=60206&refid=stpr) → YouTube (https://www.youtube.com/channel/UCF6IYjjDJn-XPqZYiXct3XQ) Schedule Your Video Strategy Session Below Times listed below are Mountain Time. (Time Zone Converter) (http://www.timeanddate.com/worldclock/converter.html) Transcript Are you getting less than stellar results from your marketing efforts? Come on, be honest.  On the April 6th Daily Howl Show, I touched on a study by eConsultancy and IBM that essentially said that brands are out of touch with their customers. A two pronged study revealed that while brands think they’re kicking ass, the reality is their efforts pretty much suck. The first prong, a survey to brands that asked them questions like if they are providing a superior consumer experience across online, offline and mobile.  The results discovered that 81% of brands think they have a holistic view of their customer’s needs. On the flip side, a second survey asked consumers if the their favorite brands understood them, and how well brands communicated with them. 63% of consumers said their favorite retailer doesn’t understand them. For their average retailer, the number rises to 78%! Diving deeper into how well brands communicate,  only 35% said their favorite company sent relevant emails or messages. And, for the average brand that number dropped to a mindblowing 21%! And here’s where it gets interesting. When asked about resolving problems, 52% brands said that they were satisfied with how they resolved customers issues… but, when you ask their customers the same question, 42% had a conflict within the last year, and 41% said that it was handled either somewhat or very ineffectively. One other interesting note, 0% of brands thought they handled problems veryRead more »

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