Spreaker Live Show with Rob Greenlee
About This Show
The Spreaker Live Show with Rob Greenlee is the official podcast from Spreaker and is for you the podcast creator and listener who love the freedom and openness of independent podcasting - since 2004. The show will cover Spreaker news, tools tips, podcasting trends, and interviews with leading podcast hosts and experts. The show is hosted by Rob Greenlee (@robgreenlee), Head of Content at Spreaker and Adore.fm, Inductee into the Academy of Podcasters 2017 Hall of Fame and co-hosted by Alex Exum (@alexexum). Rob is former EVP/CTO at PodcastOne and former manager of podcasts platform and content at Microsoft Xbox Live, Windows Media Center and Zune. Rob is also the co-host of “The New Media Show” every Sat morning at NewMediaShow.com. Co-hosted by Alex Exum (@alexexum). The show is streamed LIVE Every Wednesday at 3pm PST/6pm EST at SpreakerLiveShow.com.
Most Recent Episode
SLS135: Who are Podfasters?
6 days ago
Spreaker Live Show #135 for Nov 15th, 2017
Show Duration: 60 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.com
- What is a Super “Podcast” Listener?
- Podcast Suicide: 5 Errors to Avoid
- Who are Podfasters?
- Listener Comments
Spreaker is on Instagram: https://www.instagram.com/spreaker_/
Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/
Tell your audience that your show is now available on Amazon Echo Devices
On the show today:
What is a SUPER Podcast Listener? Sharing some recent researchtelephone survey of media habits, a portrait emerged of what appears to be the podcasting “super listener” — a highly engaged consumer of informative digital audio content.
In April and May of 2017, Edison Research — with support from the John S. and James L. Knight Foundation — conducted a series of online interviews with podcast listeners across a group of major podcast publishers. We collected a total of 28,964 interviews with podcast listeners 18 years of age or older, all of whom listened to at least one audio podcast from one of six sources: National Public Radio, WNYC, American Public Media, WBUR, PRX and Gimlet Media. (For more on the methodology, please see the appendix.)
In comparing these results with the Edison/Triton Infinite Dial research series, a nationally representative
Some of the characteristics of this “super listener” include:
Greater content consumption (by hours and by shows listened to).
A preference for subscription (Not Paid) and time-shifted consumption.
Reliance on mobile consumption, usually in transit.
A willingness to promote content to others, and reliance on word-of-mouth.
A preference for in-depth content.
A loyalty to public media, and willingness to invest — even as broadcast consumption levels decline.
This study, and our ability to compare it with two other, more representative datasets of podcast consumers, gave us a fascinating perspective on the public media podcast “super listener.” It is clear that while they don’t represent the body of podcast listeners across participating publishers, they do represent the most active, most engaged and most willing to take supportive actions. They can also be tapped a