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Episode Info:

We've just released our annual report on annual giving trends, from a survey fundraisers this year. I got on the line with Shad Hanselman, RNL's annual giving guru, to talk about the results, including what fundraisers say about:

- Usage of channels, like direct mail, phone, email, crowdfunding, giving days and online giving.

- Where fundraisers wish they were spending more time.

- What fundraisers think is best for donor acquisition, retention, and upgrade of donors.

- What's being done for young alumni engagement.

- What's next for the future of annual giving.

Download the full report here


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