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Episode Info:

What goes into creating a brand? How do you define it? Do you spend as much time as you should thinking about it? Mark Godfrey is the owner of Parker Madison, a "brand (re)engineering agency" as they call it. Mark tells us how the art world can tell you a lot about how to create a brand, why it helps to have someone else examine your organizational culture, and what it means to "dress for recess."


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