French Riviera Firefly Podcast
About This Show
Riviera Firefly podcast a guide to living on and visiting the Côte d’Azur in the South of France. We interview entrepreneurs on their business journey and why they live here in the sunny South of France. This audible magazine will be your way of staying connected and hearing direct from the Firefly’s mouth all about life on the Côte d’Azur.
Several series around education and the different options available to you here , home and garden, health and tourism and inspirational local people.
Whether you have lived in the area for many years or have just recently settled here, Firefly is on hand to tell you about local businesses, activities for children and adults, local attractions and of course where to go for fun days out on the French Riviera.
Most Recent Episode
40: Connect with your clients using effective Marketing PR Advertising
Listen to Marketing and Events expert Liz Menches from EAM International Global Marketing . She joins the Firefly podcast to share insight into planning a marketing and advertising campaign. We have a challenge for you too! "There is only one thing that makes a dream impossible to achieve .. fear itself" Paolo Coehelo Biography Early career Moving to France Buying a house - an early pitfall The business evolves culture shock how important it is to understand the market you are launching into a new area or country TOP TIPS TO CONNECT WITH CLIENTS MARKETING PR ADVERTISING Marketing / PR / Advertising defining them and what they mean and WHY Thinking about the process with the end goal in sight. Pain point & spend for your Avatar and their mindset Niche your product and service .. blue ocean versus red ocean How PR and Advertising has changed Writing a PR pitch Work back from the goal and the pain point .. where does the client want to go and why and work backwards. Watching the advertising costs e.g. Facebook and Google Ads How marketing and advertising has changed Importance of Video - join our challenge and post it in our Facebook gro
Rated 5 out of
Great to find out more about the South of France!
So original just what I was looking for more information for when we move to the South of France on what to do and see!
Date published: 2017-01-21
Rated 5 out of
Brilliant podcast and just what we needed here!
I love podcasts and was very excited to see that the French Riviera now has its very own, and in English! Lots of really interesting people interviewed and loads of useful information. I'm subscribed and look forward to hearing a new one each week. Thanks!
Date published: 2017-02-09
Rated 5 out of
Great variety of guests - fascinating!
Love hearing the journey of these incredible individuals. So lovely to hear about the Cote d'Azur and places to visit .. my weekends are going to be full!
Date published: 2017-03-25