Guiding Light Podcast for Small Business
About This Show
The podcast built for small businesses and their challenges in daily activities. We cover topics ranging from marketing, networking, employee retention, business law, benefits, cash flow, and much more.
Most Recent Episode
Content Marketing Strategy - Real World Example
Content Marketing is the hidden gem in getting your customers to come to you (inbound marketing). This long-term strategy has proven to be very effective in generating visibility for the business, create loyal relationships while feeding customers what they want - information to make a more educated buying decision. Last time we talked about creating a content marketing strategy (what do you want to get from it). Today we are going to take a real-world example of how one of our clients is embracing this strategy through video, blog posts, and social media posts.