Revenue Marketing Radio with Debbie Qaqish
About This Show
If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.
Most Recent Episode
S03Ep11: Jeff Canada, Manager of Global Operations for Quancast
Sep 21 17
Omni-channel is not just a buzzword. Buyers are demanding it. In a recent survey from Forrester Research, almost ¾ of B2B buyers say they look up product information online and expect it to be consistent across any channel. B2B buyer expectations for how you set up an engagement with them has changed drastically, driven by the simplicity and efficiency of online consumer sites. How customers respond determines how competitive your company is and will remain. Join us as we look at how to operationalize an omni-channel approach in a global organization. Jeff Canada, Manager of Global Operations at Quancast will share: How to get everyone thinking in terms of omni-channel How to get everyone executing in terms of omni-channel How to create key processes to support an omni-channel approach How to leverage key systems to support an omni-channel approach