The Retail Propeller Podcast
About This Show
The Retail Propeller Podcast is the first-ever Wholesale To Retail podcast. Are you an entrepreneur, inventor, maker, or designer who needs help selling your product to retail buyers? We're here to help. Listen as we share our own experience and interview the experts to help you take the next step.Read more »
Most Recent Episode
Adam Wright – The Wright Sauce
May 27, 2015
Adam Wright is the creator of The Wright Sauce, a different kind of BBQ sauce featuring locally sourced honey and bacon. The Wright Sauce has since been featured on Lifetime TV’s Supermarket Superstar. Through sheer will and his persistent work ethic, Adam has successfully placed his sauce in over 100 retailers nationwide including Food Lion, Bed Bath & Beyond, and Lowes Foods.
The path to success wasn’t an easy one for The Wright Sauce, in fact Adam talks about how competing for shelf space in grocery stores has been one of his greatest life challenges.
On today’s episode Adam Wright and I discuss:
What does retail packaging have to do with product placement (and success)?
The lessons he learned from losing Lifetime TV’s Supermarket Superstar and how he was able to take The Wright Sauce up a notch as a result.
How he was able to use a grassroots approach to successfully place his sauce in some of the largest retailers by adding value where others failed to.
His advice for others looking to compete in this space.Read more »
Episodes of This Show
May 19, 2015
May 12, 2015
Apr 20, 2015
Apr 14, 2015