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“Rural America’s population has been shrinking and getting older for decades. People are just starting to move back to rural America because they’re getting priced out of urban America. We’re in a transition point right now, as people are either pushed to the edges or out of cities.” — Nicole Qualtieri Nicole Qualtieri got her start working alongside Janis Putelis and Steven Rinella at MeatEater. She moved on to Backcountry Hunters and Anglers. And today, she serves as the Hunt Fish Editor for Gear Junkie. She will challenge how you think, what you do, and what you’ve always done. I was introduced to Nicole after we launched our activity tracking product this year at ATA, and she and I hopped on the phone to talk about it. I think we booked half an hour to chat. What ensued was an hour and a half of amazing conversation around what’s wrong with the hunting industry, how we can fix it, and it wasn’t the same ol’ stuff everyone else is always saying. Nicole has a fresh perspective. She doesn’t care about what you’ve always done or believed. And she’s got a massive platform to let the world know how she thinks. She honestly challenged me a few times in that call, I think even once telling me something was an industry cop out. Show Links: Kuiu story University of Colorado Fresh Air It Could Happen Here Nicole’s Writing Instagram Restless Native is brought to you by Obsession Bows. These bows are made specifically for you. They are custom bows that deliver custom experiences. Obsession is the leader in detail, creating bows for hunters by hunters. Field-tested with the relentless need to never settle, the people at Obsession leave the woods and enter the shop with innovation in mind. A bow that performs on its own level and redefines what Smooth, Fast & Deadly truly mean. The Obsessed never rest when it comes to performance and every hand and every tool that touches your bow has it’s specific purpose. A system that works like a well-oiled machine to deliver not only purpose but memories. Visit to build for your dream bow. Use code “GOWILD19” to save 15% off your Obsession Bow.

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