Restaurant Catering Smarts
About This Show
Restaurant owners looking for ideas to grow and better manage their catering profit center have found a home. Michael Attias, the guy who took his 104 seat restaurant from zero to over a million dollars a year in catering sales interviews some of the top restaurant, catering and business minds to give you an endless source of restaurant catering profit building ideas.
Most Recent Episode
Using Email To Find New Catering Clients
Mar 19 15
Is the thought of prospecting for new catering sales daunting? Are you under the impression you have to write a big, fat check to generate qualified catering leads.
Well our guest today, Byron Duncan, owner of The B2B Box has come up with a simple, cost-efficient way to use email marketing to find new catering clients.
Byron has been working in the restaurant catering industry for over eleven years. Before starting The B2B Box, Byron was the Corporate Sales Director for the Honey Baked Ham Company.
He supervised the B2B Sales (Corporate Catering, Gifting, and Fundraising) for 107 locations. He also provided consulting for 200+ Franchise Operations including training, lead generation, program creation, as well as managed promotions, contests, and incentive programs.
I was turned on to Byron by a mutual client who worked with him at Honey Baked Ham and is a big believer in what he has done in the past and is doing now to help companies grow their catering sales.
This interview is sponsored by MyMovingTargets.com and ezCateringSoftware.com.